Picture books look easy to write. They usually contain less than 1,000 words
with stories that appear so simple that anyone can write one.
In fact, picture books are the hardest of all children's books to write and do well.
That doesn't mean you can't write one. It means that you need to take time to produce your absolute
best story and you need to know what you're doing.
There are a lot of things to consider when writing picture books.
Picture books always have 32 pages. This allows about 28 pages of text. Every page has a colour
illustration, either on a single or double-page spread.
The majority of picture books are targeted at children aged between 3 and 8 years old. However,
there are a number published for the older audience aged from 9 to 12. The latter stories are more
complex, as are the illustrations.
Even though picture books are short they still need to contain all the usual elements of a good
story - a main character that readers can identify with and care about and a conflict that needs to
be resolved by the end of the story. All picture books have a happy, satisfying ending.
The conflict of a picture book must be something that children of the targeted age group have
experience with and therefore understand. It should also be something that interests them.
A general rule is that whatever appears in the illustrations doesn't need to be mentioned in the
text. Firstly, you don't have to describe your characters in a picture book. The reader can see
what the characters look like from the illustrations. Secondly, you don't need to describe your
settings because they also appear in the illustrations.
It is helpful for you to imagine the illustrations as you are writing your story. Of course, the
illustrator will probably do something entirely different to what you imagined. But imagining each
page helps you see whether there is enough variety in the illustrations and to also decide what to
exclude from your text.
Adults read picture books aloud to children. It is important that your story reads well aloud, that
it has a lovely flow and rhythm. Hence, sentences should be short and easy to understand.
Repetition of a sentence (or sentences) is popular in picture books as it adds to the rhythm and
children enjoy joining in.
Picture book texts take a long time to get right. Published writers of picture books spend a lot of
time writing their story then perfecting it.
As you are working with a limited number of words, every word is vital. You should consider every
word and make sure that it is necessary. You should also ask yourself if the words you are using
are the best choices. Consider things like sound, meaning, interest, tension, page-turning
After you are satisfied that you've written the best possible picture book, put it away for a week
or two, even a month. This distance will allow you to return to it with fresh eyes. Make sure you
read it out loud. As I mentioned earlier, picture books are read out loud. Yours must sound
I've heard many publishers suggest that writers of picture books avoid writing in rhyme. They say
that it is extremely difficult to do well. The majority of rhyme-texts they receive simply don't
work and thus are unpublishable.
Another point on publishers is that they prefer to receive the text-only for a picture book -
unless you're lucky enough to be an accomplished illustrator and can write/illustrate your own
books. You don't need to find an illustrator for your story or send illustrations to a publisher.
Publishers have a stable of illustrators and they are experienced in deciding who would be best to
illustrate your book.
As you are working with a limited number of words and aren't including in the text what should
appear in the illustrations, it is sometimes unclear from your words what should appear in the
illustrations. This makes it necessary to include an illustration note next to the page number in
For example, I have a picture book text about a dog. Some of the pages end with - CRASH! SPLASH!
OOPS! I don't explain what happens because it is evident in the illustrations. But a publisher
probably needs to know what I'm thinking to get the gist of the story, so I include a note on how I
envisage the illustrations.
My advice is that you visit your local library and borrow a huge pile of recent picture books. Take
them home and study them. Ask yourself what makes them work and why they are popular with children
And take a long time to perfect your picture book. There are no shortcuts to success.
About the author: Robyn Opie is the author of more than
75 children's books. She has been writing for children for 9 years; most of her books
are sold around the world and many have been translated into foreign languages. Robyn lives
in Adelaide, South Australia, with her partner Rob Parnell, two dogs and thousands of
children's books. She works full time writing for children. Robyn is the author
of three comprehensive e-books including
How To Write a GREAT Children's Book: The Easy Way
to Write for Kids (Volume 1)